WebSolvers is on the lookout for Summer interns to assist in the areas of digital media and marketing projects at WebSolvers. The positions are non-paid, part-time and can be arranged for course credit. For more details and instructions on applying, please access the job description by clicking on the link below:
Author Archives: Matt Certo
WebSolvers is thrilled to share with you the launch of a new responsive website for East End Market, a venture we are very excited about. East End Market is a “neighborhood market and cultural food hub inspired by Central Florida’s local farmers and food artisans.” Selfishly, we are excited that East End Market, slated to open soon, will be only a couple of minutes from our Orlando office in Baldwin Park.
The site itself can be seen below, shown in a desktop -and- mobile view. If you are interested in learning more about responsive web design, feel free to read our short blog post on the subject. In short, it’s a way to built a website that automatically adapts to the device (whether desktop, tablet, or mobile) your user chooses.
Most importantly, we are grateful for the kind words that the client shared with us about his team’s experience working with WebSolvers:
I do know that it has been overwhelmingly positive and the launch was the largest viral traffic to our Facebook page we’ve seen. Big thanks to your team for the timely manner with which they delivered the site. With most of our time spent on the farm, in the kitchen and on the go, we needed a design firm that could quickly synthesize the multifaceted nature of our business into a cohesive and thoughtful whole. In short order WebSolvers designed and launched a beautiful new virtual home for our market that digitally embodies the same attention to quality and artisan aesthetic that we champion in the Good Food movement.
Bravo and Bon Appétit!
Founder / Owner
East End Market
Here are the views of the site itself:
To visit the site and support this important vision, visit http://www.eastendmkt.com.
WebSolvers had the honor of delivering a Webinar to the entrepreneurs at the Florida Cleantech Accelerator Network (FL-CAN). FL-CAN is affiliated with the University of Central Florida (Orlando, FL) and is funded by the Economic Development Administration and the US Department of Energy. The topic of the presentation was Website Strategies and covered topics like web design, content marketing, search engine marketing, and responsive web design. Slides from today’s presentation can be found below.
Many marketers are still coming around to the idea of content marketing and how it positively impacts both consumer preference, conversion and search engine optimization. To provide some illumination on the concept of content marketing as well as some simple context, let’s look at a practical example of how content marketing works.
I was recently asked by the University of Central Florida (Orlando, FL) to deliver a webinar to some start-up ventures associated with its incubator. The subject matter of the webinar includes marketing, web design, and Internet strategy. The audience of the webinar is to be comprised of small business owners, marketers and technology executives.
I don’t conduct webinars very frequently, so I had a couple of questions about the best practices of duration, platform, and otherwise. But one of the most pressing questions on my mind was *when* to conduct the webinar. I was curious about the best days of the week and time of day to conduct a webinar to maximize attendance. Like most people, I went to Google for an answer.
I typed ’what is the best time to schedule a webinar?’ into Google. There, on the first page of search results, was a blog post from AccuConference, a company that helps people like me conduct Webinars:
When I clicked on the link, I was taken to a well-constructed page (see below) from the company which contained its expert opinion on what days and times tend to work best for business people to attend webinars. The page is clean, simple, and contains the right keywords in some of the right places. And, most importantly to the company, I was introduced to the company’s products–software and services to help people conduct online meetings and webinars.
We can learn a great deal from this example, but here are a few of the more important take-aways about content marketing:
- Blogging is not a waste of time! This company has likely invested a great deal of time in creating relevant content to reach their customers.
- Content marketing meets people where they’re at and when they’re there. If this company would have sent me a spam e-mail message months ago (when I wasn’t particularly interested in webinars), the marketing message would have never reached me. Instead, this approach caters to a captive audience. People who look for things on Google want them now, not later.
- A great place to start with content marketing is anticipating the questions your audience might be asking when they need your product. This is not an exact science, but you can certainly brainstorm, talk to customers, and look to your analytics results for clarity.
In a world where we’re increasingly bombarded by more marketing messages than we can handle, seek not to become a part of that fray but to use content marketing to reach your customers at the exact moment they need you.
This brief (approximately 90 seconds) video is a quick but important exchange between Seth Godin and Tom Peters on blogging and its marketing power. In it, Peters calls blogging “the best marketing damn marketing tool by an order of magnitude” he’s ever had and ironically notes that it happens to be free. If you are contemplating a blog or content marketing strategy, maybe this is the last nudge you need to move forward.