There was a time that Facebook was just for college kids. Then, a few years ago (think 2007), the big story was that Facebook was experiencing its most rapid growth among those in their 30s and 40s. This week, though, the Pew Research Center has released a report which suggests that Facebook is seeing its user base nearly double in those over the age of 50.
This is an interesting shift seemingly driven by the idea that older adults desire a way to stay in touch with their adult children and grandchildren. The San Jose Mercury News has an insightful analysis of the Pew report which should certainly be on the radar of those marketers seeking to reach this audience.